Are you having trouble with web marketing? [Free book available]
Before engaging in web marketing, you need to create a "reason why products with unclear differences are chosen," or you won't see results!
Most web marketing initiatives fail to convey the "reasons to choose" their products in a single message at the very first point of contact. This is why the expected results are not achieved. If you are in charge of marketing initiatives, I would like you to consider which of the following six stages your product falls into: A: Unclear about the reasons to choose your product B: Somewhat aware of the reasons to choose your product C: Clearly aware of the overwhelmingly compelling reasons to choose your product D: Have crafted a memorable single message that sticks after hearing the overwhelmingly compelling reasons just once E: Communicate the single message at the very first point of contact for each marketing initiative F: Utilize the state of E to achieve the expected results How did you find this? If your product is currently at stage F, there is no need to read further. However, based on our experience, we feel that most marketing projects are likely at stage A or B. *For more detailed information, please refer to the related links. For further details, feel free to download the PDF or contact us.*
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